Sunday, April 11, 2010

Service Product Bundle


When most people think of going to a retail store like Lowe’s they probably think that there aren’t many services involved during the experience. For the most part that’s true but no industry is one hundred percent goods or one hundred percent services. A company can rely heavily on goods but they will still need to provide at least some basic services.
Lowe’s, being a home improvement retail store, relies pretty heavily on selling goods. Most of their business is in selling tools, wood, nails and other home improvement items. However, there are also several services that are provided to you when you buy any item in the store. If you are in the store for a while looking for a specific product and you can’t find it there are employees throughout the store that can help you find what you are looking for. They can also give you information about the item and tell you how to use it. When you are finally ready to make a purchase then you are provided with another service, another employee will check out your items. There are also some services that are provided for your convenience that are not as easy to notice such as stocking and the overall layout of the store. These employees like the ones that are helping you find what you are looking for or the employees that check out your items in the store are providing you with Implicit or Psychological services and explicit services which contribute to your feeling about the store and give you something tangible.
While Lowes may provide a few services they are still making even more of a shift to becoming more associated with selling goods and less associated with services. Just recently many retail stores have been adding self checkout systems to their stores which cuts out the service of having an employee check out your item.

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